Mercedes-Benz previews CLA with Concept Style Coupé at Beijing Auto Show
We’re becoming accustomed to automotive world premières taking place in China, and this is no exception: Mercedes-Benz will take the wraps off its Concept Style Coupé (CSC) at Auto China—the Beijing...
View ArticleAudi releases A3 Sportback E-tron, its first plug-in hybrid
Audi, Volkswagen’s premium brand, has launched a plug-in hybrid for the European market, based on the A3 Sportback. The Audi A3 Sportback E-tron will be sold through 410 dealers in Europe, including...
View ArticleAudi’s new TT is leaner and greener
Audi’s third-generation TT, which goes on sale later this year, is greener and lighter than its predecessor, something which Lucire readers will applaud. The iconic sports’ car, which came on the...
View ArticleAn Audi-spotting night at the Berlinale 2015
Gisela Schober Franziska Krug Isabel Coixet’s Nadie quiere la noche (Nobody Wants the Night) kicked off the Berlinale, the 65th Berlin International Film Festival, on Thursday, with one of the event’s...
View ArticleSponsored video: third-generation Audi TT arrives in Australia with a locally...
A Lucire special promotion Audi’s third-generation TT has landed on Australian shores with a new locally filmed commercial, which promises to challenge our perception of a sports car. The spot sees...
View ArticleIrina Shayk, Jason Statham, Lena Gercke, Ann-Kathrin Brömmel among guests at...
Gisela Schober, Lennart Preiss Audi’s stressing its off-road credentials at the Hahnenkamm, Kitzbühel ski races this winter, sponsoring the Audi FIS Ski World Cup on the Streif. Its Quattro models,...
View ArticleAudi’s participatory culture drives its future
What has Audi lined up in its future? Dr Nicholas Ind, author of Branding Inside Out, looks at its shift to electrification, something driven by the company’s engagement with its employees in strategic...
View Article